It's the first Wednesday of the month, which means hundreds of us will be posting about our insecurities. If you're a writer, join in!
From the time you first decide to write a book to the day you see it on shelves (or on Amazon), some time passes. During that time, you work hard to land an agent, get a publishing deal, or take the steps you need to take to self publish.
During all that time, do you spend one second thinking about how you'll promote it once you do get a book deal? If you're like me, the answer is...
"Published book" is the end goal. Then you assume you'll be worried solely about getting more published books out there. Your books will, of course, magically fly off shelves and become bestsellers overnight.
Once you've finished celebrating your book deal and the big release day gets closer, you realize you are supposed to magically know what to do. There's no blueprint to promoting this thing and all the writers' conferences in the world don't really help. Most writers' conferences are focused on getting published, not being published.
So you watch other published authors on social media. Meg Cabot is on a tour of Germany. Maybe your publisher will send you on one of those.
You soon realize your publisher isn't flying you to some exotic location. So you schedule a booksigning or four. That's what you're supposed to do, right? At your first booksigning, though, four people show up. They're all related to you.
You watch social media a little longer. Every other author seems to be constantly promoting. They're leading workshops at conferences and hanging out at bookfairs and doing TV interviews. How did they get TV interviews? Anyway...you do the same. You sell about three books at each one and wonder if it's worth it.
You eventually learn the secret of writers and book marketing. None of us has any idea what we're doing. No idea whatsoever. We're basically throwing things at the wall to see what sticks. Either you're scrambling to sell one book or you're just doing what your publisher put in your contract that you had to do because there are a few people somewhere who don't know you have a book out.
Wherever you are in your publishing journey, at least you aren't alone. We're all just trying to figure it out! There's comfort in that, I suppose.