Beth Ellyn Summer--Interview
T.B. Markinson--Guest Blog: Promoting Your Book the Old-Fashioned Way
Tara Tyler--Guest Blog: Should Writers Follow Trends...or Follow Our Hearts?
Meradeth Huston--Blurb and Excerpt
Is Book Promotion Changing?
At one time, writers who launched a new book into the world had only one venue in which to do so: the bookstore. In today's Internet-driven world, however, online book tours have become just as popular. It seems we're in the midst of a shift as national chain bookstores dwindle and local independents take their places.
There may be a reason for that. If it's really true that the average booksigning sells eight books, it calls into question whether local marketing is as relevant as it once was. An author no longer has to travel to New Jersey or California to reach readers there. Through social media and our blogs, we regularly interact with people around the globe.
But local marketing will always be at least a little important. Your local bookstores, libraries, and (for children's authors) schools will always support your books more than those located in other cities. And booksignings and events personalize your relationship with the people who have the power to recommend your books to readers. At each of my booksignings, I've left signed copies of my books for readers to buy--and one bookstore even called me back to sign more.
I personally have found that like any local business, an author must network locally but spend most of his/her time marketing online. Because most consumers turn to the Internet to research what products to buy, your books must have an online presence. That will only continue to grow in importance as reading becomes even more app-ified and book-based social media sites like Goodreads continue to grow in popularity.
What do you think? Has the market changed how books are promoted?
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