But, here's something you might not know: most of us really have no idea what we're doing. You just throw stuff at the wall and see what sticks.
Here's a great marketing blog that might help, though:
This timeline has been especially enlightening. There's a Part 2, as well. It covers what to do with your author copies, where to send postcards, and more. It's mostly geared toward children's/young adult authors, but it can be useful for someone marketing any book, to be honest.
What marketing blogs/tips have you found helpful?
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