Wednesday, July 27, 2016

How to Do a Giveaway on Your Blog

As a writer/blogger, I've seen more than my share of book giveaways. I've even offered a few of my own. With my new book coming out, I can't help but review the things I've learned. I have many, many more things to learn, so please feel free to share your own tips in the comments.

And now...here are my tips for hosting a giveaway on your blog.



Tip #1: Don't offer the item to a random commenter.

I'm actually afraid to comment on blogs now that do this. I stay pretty busy reading books from those of you who help me out with my blog tours and such. I don't have much time to read random books. So if you contact me to tell me I won a book, I won't take it. Ever. If the book is written by a member of my network, I'm going to want to buy it. If it's written by someone who isn't part of that network, it's just a big, fat: 



Tip #2: People want the Amazon gift card, not the book.

If, like me, you use an Amazon gift card giveaway to get people to tweet about your book, be prepared. There are thousands of people out there who will do whatever it takes to get that gift card. If they win second place and second place isn't that gift card, this is what you'll hear:



Tip #3: Give away just enough.

A while ago, someone offered advice that I've found handy. If you're doing a Goodreads giveaway, offering one book is just as effective as offering two or three or four. You'll get just as many entries and you can save one of your freebies for a later giveaway.



Tip #4: Decide whether you're limiting it geographically.

You have the option to limit your giveaway to your own country or send your free item around the globe. Before you decide, know the cost of postage to get the item overseas, as well as the complications that come with shipping internationally.



Tip #5: Know your goal.

Before you press "publish" on your giveaway, know what you hope to accomplish. Do you want to sell more books? Get more "to read" adds on Goodreads? Increase your Twitter follower base? Make sure when you set up your giveaway, you make those goals a part of your giveaway requirements. If you're interested in boosting your Twitter followers, require entrants to tweet about the giveaway. If you want Goodreads adds, use that as a requirement or host your giveaway through that site.



Tip #6: Use the right tools.

There are several options for hosting giveaways. One is to host it through Goodreads, which you do through your book's page. You can also use Rafflecopter, which is the best. Rafflecopter lets you create the entry requirements mentioned in tip #5...plus the basic version is free.

Okay, now it's your turn. What are your tips for hosting giveaways?



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